Selected Work.

Managing Meta Pixel tracking across multiple Shopify stores in a multi-brand environment was costly and prone to configuration drift. Each store needed isolated pixel access tokens with a unified management interface, without leaking credentials between stores.

Architected a serverless private Shopify app with per-store pixel access token isolation. Built a React dashboard for centralized multi-store management. Secured token storage on the serverless backend, reducing operational overhead.

A high-traffic Shopify storefront had a slow, non-responsive navigation and a search experience that required full page reloads. Mobile users were bouncing before reaching product pages.

Built a fully responsive mega-menu in Liquid with progressive enhancement. Implemented predictive search using a debounced Storefront API call to surface results instantly. Optimized image loading with lazy-load and responsive image delivery to cut LCP on mobile.

Beincom needed a comprehensive admin platform for community management across 60+ screens — covering role-based access control, settings, privacy flows, activity logs, and moderation tools — all from a blank slate with no existing component library.

Architected a reusable component library (React + Tailwind) with global state managed via Zustand. Integrated form validation with React Hook Form + Zod and data fetching via React Query. Built a Storybook-backed design system that became the foundation for all 60 screens. Increased unit-test coverage to 90%+ with Jest and React Testing Library.

Led front-of-house implementation across multiple Shopify Plus storefronts in a multi-brand environment. Responsibilities span UI enhancements, feature development, store-specific customizations, Shopify Flow automations, and production debugging.

• Built and maintained Shopify Flow automations for product tags, workflow alerts, and operational safeguards — reducing manual listing work
• Reverse-engineered and refactored legacy Liquid, CSS, and JS across multiple themes while preserving production stability
• Improved storefront performance via Liquid refactoring, lazy-loading, and responsive image delivery
• Prototyped internal tools for POD operations including AI-assisted workflow experiments
• Diagnosed production issues: missing customization data, redirect problems, product configuration mismatches
• Collaborated with design, CS, marketing, fulfillment, and R&D teams
• Implemented multi-currency and i18n across Shopify Plus stores